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Ayam Brand™ Community Care Campaign 2019: Get Healthy Malaysia, Start Now (Sarawak)

November 10th, 2019 · Nobody Surrendered

After the successful Ayam Brand™ Community Care Campaign in 2018, they are now back with new theme, Get Healthy Malaysia, Start Now, that aims to empower children from 10 states in Malaysia with information to identify healthier food choices and equip them with skills to prepare their own Malaysian Healthy Plate meal. The program is open to children from eight years up.


This year, there are four charity homes from Kuching received two months’ supply of Ayam Brand™ products equivalent to 47,340 healthy meals for the total of 263 residents at these homes.

Ministry of Health Malaysia promotes Suku-Suku Separuh, the division of plate portion to a quarter for protein, a quarter for complex carbohydrates and half for fruits and vegetables. It is an easy way to portion out the types of food our body needs. Ayam Brand™ adopted this Suku-Suku Separuh concept for their annual Corporate Social Responsibility (CSR) programme.

There were 20 children from Kompleks Kebajikan Laila Taib, Rumah Kanak-Kanak Toh Puan Hajah Norkiah Kuching, Salvation Army Kuching, SK. Batu Lintang and SJK (C) Chung Hua No 3 participated in the informative, challenging and fun ‘Ayam Brand™ Community Care Campaign 2019, Get Healthy Malaysia, Start Now’.

The event kicked off with an interactive introduction to the #sukusukuseparuh concept, followed by five teams of five children preparing a meal based on the 3S principles, within 30 minutes with minimal assistance from adults, using recipes that have been vetted by nutritionist.


While waiting for their Malaysian Healthy Plate meals to be evaluated the children were challenged with games that required Higher Order Thinking Skills to reinforce what they had learned on good nutrition.

Here’s the winning teams!

1st: Rumah Kanak-Kanak Toh Puan Hajah Norkiah Kuching
2nd: SJK Chung Hua No 3
3rd: SK Batu Lintang

Consolations:
Kompleks Kebajikan Laila Taib
Salvation Army Kuching

Want to help more communities? Visit the Ayam Brand™ e-charity at https://www.ayambrand.com.my/e-charity.html and purchase Ayam Brand products to be contributed to a charity of your choice. The Ayam Brand™ e-charity offers 15% off retail prices, and free delivery to make it easier for more charity organisations to Get Healthy Malaysia, Start Now.

Categories: Food Porn · Public Events



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